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With more than 1 billion monthly active users and 50% of individuals on Instagram following at least one company page, it is reasonable to say Instagram is an effective marketing tool. Millions of enterprises and small organizations have an Instagram account and utilize it as a significant or secondary source of income.
However, since there is so much competition on Instagram, having an efficient marketing approach is essential if you want to succeed. When it worked in 2012, spamming your posts with random hashtags was cool, but not anymore. Here are 7 Instagram trends that will keep you on the cutting edge.
Instagram Stories is the very first craze on the platform. It did not take longer for it to establish itself as one of the top Instagram trends and capture the hearts of Instagrammers all around the globe, although it was only founded six years ago. It is now widely regarded as not just one of the platform’s most popular features but also one of Meta’s most excellent products.
Instagram’s Stories feature, in particular, has become a crucial component of influencer marketing, with as many as 96 percent of influencers claiming to create material on the platform regularly. That is not all, however. Nearly nine out of 10 companies (86%) think Instagram Stories have influenced the content created about them (Tribe Dynamics, 2021).
In 2020, Instagram Reels was created to allow users to make and edit short 60-second movies. Since its launch, it has been dubbed various things, including “Facebook’s TikTok competitor” and “the TikTok clone.” It is no wonder that Reels’ popularity has risen, given TikTok’s tremendous development over the last several years and Reels’ parallels to it.
One of the most significant changes we may anticipate is enhancements to Reels’ checkout experience to increase Instagram buying. Experts expect that Instagram will provide more powerful video editing tools and dynamic filters to attract more content makers to Reels.
The app is already believed to be developing a “Dancify” option inside Reels, which would enable users to publish a video to a specific music track.
Instagram live is not the only function that will be improved this year. Watching live videos on Instagram became one of the fastest-growing Instagram trends when nations went into lockdowns to stop the coronavirus. It is now a big part of the Instagram experience, with an estimated one million users watching Instagram Live every day.
Given its potential, it is no surprise that Instagram wants to attract more users by improving Instagram Live’s functionality. The business said earlier this year that it would add a banner to users’ accounts that would alert others to impending live streams (TechCrunch, 2022).
Anyone interested in the live event may sign up to get reminders and updates.
According to other sources, the social network will include a Live Moderator feature to enable content providers to oversee interactions during live broadcasts (Protocol, 2022).
Reporting comments, shutting off the comments section or even turning off likes on post for confident readers, and eliminating them are all options. We should anticipate increasing the use of Instagram Live this year, with so many upgrades in the pipeline.
Consumers purchasing on Instagram is one of the top Instagram trends to keep an eye on as online shopping grows in popularity with the number of Instagram users. Though the phrases “shopping” and “Instagram” may not seem to go together, there is no disputing that there is business potential on Instagram.
Fully aware of this, the platform is continually introducing new features to meet customers’ demands at various phases of the purchasing process. Currently, 70% of customers use Instagram to find new products (Facebook, 2019). Every month, 130 million people use Instagram to learn more about items by tapping on shopping photos. With buyers spending more time on Instagram, we will not be shocked if in-app buying becomes even more popular in 2022 than it is now.
Instagram’s Explore tab is a part of the company’s endeavor to keep users interested while exploring. It is how the corporation introduces people to previously unseen material. At least one time a month, more than half of all Instagram accounts utilize the Explore function (Instagram, 2019). Time spent on Explore and frequency of use are set to rise as Instagram makes it more user-friendly, including redesigns and shortcuts to make navigating easier.
As a result, it will be a very appealing medium for businesses to expand their reach and brand awareness. As a result, we predict rivalry among marketers for exposure on Instagram Explore to enhance engagement for their Instagram content to be one of the top Instagram trends in 2022.
Instagram may have begun as a platform dedicated only to photographs, but that is no longer the case. When you visit Instagram now, you will notice that the material is radically different from what made the platform famous years ago. The influx of cross-platform content types like memes, films analogous to TikTok dance challenges, gifs, special effects, and more into Instagram feeds (Hootsuite, 2020).
Instagram was fast to respond to the expanding popularity of other content categories and meet user demand by introducing new capabilities that enable users to generate similar—if not identical—content.
This style of Instagram post, which is now hot, will most likely continue to be popular in 2022.
The recent acquisition of Giphy by parent firm Facebook and its aim to incorporate it into Instagram indicate the corporation’s intention to eliminate format as a limiting factor in the content Instagram users may make.
More than one billion people have used Facebook’s Spark AR (augmented reality platform that enables users to build special effect filters) since it became public in mid-2019. Brands were among the first to embrace technology to give consumers a unique shopping experience.
Cosmetics businesses, for example, offer users to choose from a variety of make-up hue filters and apply them to their photographs to see how they might appear (Later, 2020).
Customers may even “try on” various clothes or put items in their homes without having to see them in person. We predict these customized AR filters to be one of the top Instagram trends in 2022 and one that businesses will not hesitate to use as a marketing tool, given its potential.