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It is crucial that you know how to use hashtags if you want to promote your brand on social media platforms. Hashtags, formerly known as the pound sign, can help you increase your brand’s awareness and get your content seen by a larger audience, including those not following you.
Although hashtags were first used on Twitter, they are now popular on other social media networks, including Facebook, Instagram, TikTok, and more. In this post, you will learn how to use hashtags effectively on all social media platforms. You will also find out what should do and not do when using hashtags to promote your brand on social media.
Don’t just pick one or two hashtags from the millions of hashtags that are scattered all over the internet. You must use only the ones that are relevant to your business and the content you are sharing. Furthermore, use hashtags that are simple, not long, and easy to remember.
You should avoid using generic hashtags as they won’t give you the results you desire. Make sure all the hashtags you use are easy to spell and will give your target audience an idea of what your brand or content is about.
Using trending or popular hashtags is one of the most effective ways to increase your brand’s visibility on social media platforms. You can use popular hashtags to join the trending discussions in your industry and get your content seen by more people.
Also, find trending hashtags by using analytics and monitoring sites like Hashtags.org, Trendsmap, Hashtagify, and Ritetag. Check out the popularity of hashtags on these sites before using them in your social media post.
Research each hashtag before utilizing it, so you don’t end up using the wrong hashtags to promote your brand on social media. Here you can check the most popular hashtags on 2020. When you see a trending hashtag, you should find out what the people using the hashtag are saying before joining the bandwagon.
Furthermore, you should avoid using hashtags associated with your competitors or the ones they have used to promote their products and services.
Over-using hashtags will not give you the social media engagement you want. Usually, a maximum of two hashtags is ideal per post; utilizing more than two hashtags may give your social media users the impression that you are spamming them.
Besides, you should avoid using hashtags in every content you post, so your users don’t start thinking that you are trying too hard to promote your brand.
Whether you are on Twitter, Facebook, Instagram, LinkedIn, or YouTube, using hashtags can increase your content’s discoverability. However, you should always post engaging and insightful content alongside the hashtags to get maximum benefit.
We suggest using no more than 2 hashtags on Twitter, Facebook, LinkedIn, and YouTube for best engagement. Additionally, you should limit the number of hashtags you use on Instagram to 11.
Lastly, remember to restrict the use of hashtags to your post only. Avoid using them when replying to your customers’ messages, responding to comments, or having a dialogue with someone.
We hope you find the information in this article helpful. Check out this page to find out more tips on how to promote your brand and grow your social media audience. We also have hope now you know how to use Hashtags on different social media platforms