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Instagram is enjoying skyrocketing growth, especially in the last four years. Instagram had reached 1 billion monthly users, up from 800 million in 2017. So you can say it is one of the most popular social media worldwide.
But who exactly are these millions of people scrolling on Instagram every day? Who uses this platform the most and why? Find all the info below!
I will give you hard data on what it looks like in numbers, you may be surprised with this data who are the Instagram users are.
75% of Instagram users are from outside of the United States.
More than 60% of users log in daily on Instagram.
35% of users post several times a day, and 24% of them do it only once a day.
The US has about 89 million monthly active users on Instagram, Brazil, and Russia are in second place with 27 million MAU. And turkey is in fourth place with 16 million.
Men, women, and all the people out there find Instagram the best way to share their moments with their friends. But, women use it a little bit more. The studies show that 31% of women and 24% of men use Instagram regularly to share, like and post. Instagram users are mostly women as you expected, but the difference isn’t that big.
55% of the active users are 18-29-year-olds. The next largest Instagram age demographic is from 30 to 49 years old. So Instagram is an app for young people and teenagers.
15% of global active Instagram users are women between the ages of 18 and 24. Did you expect that?
Certainly, it will be different in each country, but we are well aware that all new platforms are created with the new generation in mind and they will be the main users of social media
If you run a business related to teenagers, women and young people, Instagram is the perfect way to promote your brand and find new customers. The market is constantly moving forward, so don’t be left behind and start building your brand today for future Instagram users